UPPERCASE, Inc. offers qualitative and quantitative research services and research-based campaign development. Sometimes not enough information is known about a particular audience to create a successful campaign. When client meetings and coming up with “our best ideas” just won’t do; we use surveys, focus groups and other research methods to create behavioral profiles on target audiences and uncover what motivates and speaks to the publics we are trying to reach. Once this is revealed, we can create campaigns that have a higher likelihood of changing behaviors. Our social marketing team combines research with creative vision to make sure our clients can capitalize on every dollar put toward their communication plans.